Kantar To Acquire Chicago-Based Numerator For $1.5 Billion
- by Steve McClellan @mp_mcclellan, April 22, 2021
Media and market research giant Kantar has reached a definitive agreement to acquire Numerator, a Chicago-based consumer and market intelligence company. Kantar, which is owned by Bain Capital and WPP, enlisted Vista Equity Partners to finance the deal, valued at an estimated $1.5 billion.
Numerator blends proprietary data, including a …
