Kantar To Acquire Chicago-Based Numerator For $1.5 Billion

Media and market research giant Kantar has reached a definitive agreement to acquire Numerator, a Chicago-based consumer and market intelligence company. Kantar, which is owned by Bain Capital and WPP, enlisted Vista Equity Partners to finance the deal, valued at an estimated $1.5 billion.

Numerator blends proprietary data, including a …

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