Marcom M&A Activity Fell Sharply In 2024
- by Steve McClellan @mp_mcclellan, April 24, 2025
M&A transactions in the marcom agency space spiraled downward
by 37% in 2024 to just 52 deals compared to 82 deals in 2023, according to a just-out analysis by agency research firm COMvergence.
The report looked at digital, data, media and creative transactions from 2016 to 2024 and found …
