WarnerMedia-Discovery Merger Analysis: Streaming ls Crucial, Linear TV Counts Too
- by Wayne Friedman , May 17, 2021
While the announced $43 billion mega-merger of Discovery and AT&T’s WarnerMedia looks to accelerate the growth of streaming, the near-term goal is to shore up a better financial path for the linear TV business.
"[It] will instantly become the largest home of linear impressions, sourcing 28% of the 2020 U.S. …
