WarnerMedia-Discovery Merger Analysis: Streaming ls Crucial, Linear TV Counts Too

While the announced $43 billion mega-merger of Discovery and AT&T’s WarnerMedia looks to accelerate the growth of streaming, the near-term goal is to shore up a better financial path for the linear TV business.

"[It] will instantly become the largest home of linear impressions, sourcing 28% of the 2020 U.S. …

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