January 25, 2023
Dentsu Levels Up, Creates Massive Multiplayer Consumer Research Study
- by Joe Mandese @mp_joemandese, October 12, 2022
At a time when the ad industry is looking to gaming platforms and culture as an on-ramp to the next-generation of branding, Dentsu International is leveling up its global consumer tracking research by fusing it with what may be one of the largest panels of gamers in the world: Global …
