What Ads.txt Files Tell Marketers About Amazon, Facebook, Other Companies
- by Laurie Sullivan @lauriesullivan, April 16, 2019
Ads.txt files -- text files that help create an encrypted way to transact media programmatically -- are filled with all sorts of data.
The files list authorized digital sellers of programmatic ad inventory, a strategy spearheaded by Google and IAB Tech Lab. They also list the percentage of publishers using …
