Commentary
What Consumers Expect From The New Ad 'Value' Exchange
- by Joe Mandese @mp_joemandese, March 8, 2021
The traditional advertising value exchange -- trading free, ad-supported content for consumer attention -- is no longer good enough for many, if not most consumers, and the ad industry is in need of a reset based on three more refined models.
That's the conclusion of a new report conducted by …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
