Entertainment Company Uses Emotions To Grow Annual Revenue
- by Laurie Sullivan @lauriesullivan, May 30, 2018
Topix, an entertainment company, developed a strategy to profitably drive readers to the site using content based on four emotions to create relationships with readers through a programmatic ad channel.
Chris Tolles, Topix CEO, describes the four emotions as history/nostalgia, schadenfreude, humor and pride of knowledge. The strategy helped him …
