January 25, 2023
Even Product Placement Feels Pandemic Effect, Albeit A Modest One
- by Joe Mandese @mp_joemandese, May 27, 2020
For the first time in recent memory, the product placement industry will shrink in 2020, due largely to the disruption of the COVID-19 pandemic.
Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- will decline …
