Commentary
Apple TV+ Crams 36 Apple Product Placements Into 29 Minutes Of 'Ted Lasso'
- by Karlene Lukovitz @KLmarketdaily, September 21, 2021
In an eye-opening example of how Apple is using its Apple TV+ streaming platform to promote its devices and services, a single recent episode of its popular comedy “Ted Lasso” featured 36 shots of Apple products.
That’s 1.24 Apple products per minute, according to an analysis of 74 episodes of …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
I am shocked, SHOCKED, to discover this is going on.