November 20 - 23, 2024
At a time when so-called “virtual product placement” is looming large because of the rapid evolution of extended reality and ultimately, the metaverse, a new study finds that current versions generate meaningful lift for brands when used in conjunction with TV advertising.
The study released this morning by Kantar and …
Wow "a study that does not actually define or provide any examples of what it is. A study that doesn’t explicitly describe the examples of virtual in-content advertising. A study that doesn’t show how the combination of virtual in-content ads and TV compare with other mixes of media." Am I missing something..?
Any link to the study?
@Yuqi Wang: Here's a link to a case study:
https://blog.mirriad.com/virtual-product-placement-in-the-holidays-boosts-audience-reach-by-39