Product Placement On Pace To Surge 14% Globally, 15% In U.S., In 2022
- by Karlene Lukovitz @KLmarketdaily, August 12, 2022
After its worst recorded decline during the pandemic’s first year in 2020, product placement is back with a vengeance.
Globally, product placement spending surged 12.3% to $22.93 billion in 2021, fueled by double-digit growth in six key media platforms, according to PQ Media’s Global Product Placement Forecast 2022 – 2026. PQ …
