November 20 - 23, 2024
FMCG Ad Spending Expanding, But Not So Fast
- by Joe Mandese @mp_joemandese, April 26, 2021
After receding nearly 11% in
2020, so-called fast moving consumer goods (FMCG) such as food and drink brands are poised to increase their ad spending over the next few years, albeit not so fast.
While the category will boost ad spending nearly 6.4% this year to $28.1 billion from $26.7 …
