Commentary
Data Remains A Major Challenge For Many Reasons
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 8, 2023
Research shows two major issues stand out when it comes to managing and activating data.
Brands often have too much data, and they lack the ability to use it effectively.
Bill Magnuson, co-founder and CEO of customer engagement platform Braze, believes it’s important to break down data silos to bridge …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
