Ad Execs: CTV Biggest Beneficiary From Cookie/Mobile ID Fallout
- by Joe Mandese @mp_joemandese, May 3, 2022
While much of the attention surrounding ad-spending fallout from Google's deprecation of cookies, and Apple's privacy framework has been focused on the impact to social media, the most positive impact appears to be for the connected TV (CTV) advertising marketplace, according to the findings of a new survey of ad …
