Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute

Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the industry moves away from device IDs and browser cookies to target ads.

Emodo …

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