Dynamic Creative Optimization, AR Become Alternatives To Target Ads: Emodo Institute
- by Laurie Sullivan @lauriesullivan, September 16, 2022
Brands with in-house teams are 82% more likely to use augmented reality (AR) than external agencies, according to data from Emodo Institute, the research arm of Ericsson-owned Emodo. It’s one of the techniques being used as the industry moves away from device IDs and browser cookies to target ads.
Emodo …
