75% Of U.S., U.K. Consumers Uncomfortable Buying From Brands With Poor Data Ethics

A new survey of more than 3,000 U.S. and U.K. consumers by The Harris Poll for advertising platform company Permutive underscores consumers’ growing mistrust of how advertisers are using their personal data. 

Three-quarters of those surveyed expressed discomfort with buying from brands with poor data ethics, and 89% said …

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