Balancing Macro and Micro Search Mindsets: Scaling Enterprise SEO

by Jim Yu , October 20, 2021

A comprehensive search engine optimization (SEO) strategy accounts for considerations all the way from macro-level, industry-wide trends to the most micro-level elements of keyword usage, text formatting, or page mark-up. Achieving a balance and knowing precisely where to focus your efforts is essential.

This is particularly important for enterprise-level organizations …