Commentary
Hotshot Advice: Third-Party Sources Help Sell B2B Products, Gartner Finds
- by Ray Schultz , Columnist, June 8, 2023
B2B brands would be well advised to feature third-party experts in their marketing, judging by a survey released Thursday by Gartner.
The study focuses on social media, but it could just as well apply to email and website creative. It does not use the term “influencers,” but it could …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
