Laying Pipeline: B2B Marketers Are Unsure Of Their Funnel Forecasts

by Ray Schultz , Columnist, March 8, 2023

Almost all B2B marketers feel that the ability to forecast pipeline outcomes is critical to their success. But only 29% can fully predict pipeline contributions, according to The 2023 State Of Pipeline Generation, a study from RevSure done in partnership with Ascend2.

Moreover, 66% admit they don’t know when there …