Commentary
Laying Pipeline: B2B Marketers Are Unsure Of Their Funnel Forecasts
- by Ray Schultz , Columnist, March 8, 2023
Almost all B2B marketers feel that the ability to forecast pipeline outcomes is critical to their success. But only 29% can fully predict pipeline contributions, according to The 2023 State Of Pipeline Generation, a study from RevSure done in partnership with Ascend2.
Moreover, 66% admit they don’t know when there …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
