GroupM: In A 'Transformed World,' Ecommerce Approaches 20% Of All Retail Sales

Thanks largely to the acceleration of digital transformation and the need to sell things to consumers in safer, more socially distanced ways during the COVID-19 pandemic, ecommerce has surged, but it still remains a fraction of total retail sales. That's one of the findings of GroupM's just-released "Emerging Stronger: Building …

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