Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 Years

The latest revised forecast from IPG Mediabrands' Magna Global projects 15% U.S. ad growth this year, to a record $259 billion.

That’s the highest growth rate in 40 years, according to Magna, and 8.6 percentage points higher than the 6.4% the agency had projected in March.

Globally, Magna is now …

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