Magna Boosts 2021 U.S. Ad Forecast To +15%, Strongest Growth Rate In 40 Years
- by Karlene Lukovitz @KLmarketdaily, June 14, 2021
The latest revised forecast from IPG Mediabrands' Magna Global projects 15% U.S. ad growth this year, to a record $259 billion.
That’s the highest growth rate in 40 years, according to Magna, and 8.6 percentage points higher than the 6.4% the agency had projected in March.
Globally, Magna is now …
