
The global ad-spending outlook has been revised downward
by billions of dollars each year through 2023, according to a new report from eMarketer, which also issues its first estimate for worldwide ad spending in 2024.
The global revision follows one
that eMarketer issued for China late last week, and much …
It's so easy to make such predictions when nobody really knows what will happen or when. It might be interesting to go back to 2009 and see how the same source's future ad spending predictions through 2014 panned out versus what actually happened.
@Ed Papazian: Excellent idea. We have the data on what actually happened. Let me see if I can round up some coverage of predictions and see what it shows. Stay tuned.
https://www.mediapost.com/publications/article/348713/kantar-analysis-indicates-2020-ad-recession-likely.html