Commentary

Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study

by Laurie Sullivan , Staff Writer, April 4, 2022

Most consumers -- at least those participating in a privacy survey from Tinuiti -- are unwilling to have their behavior tracked in exchange for relevant advertising, but the majority say they are willing share information in exchange for a deal.

When asked what they might share online to receive a …

ad targeting, advertising, amazon, apple, data, data management, email, facebook, google, government, privacy, research, search, social media

2 comments about "Consumers Prefer Ads To Paying For Content, Question Whether Online Privacy Exists: Study".

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Justin Thomas from Searchbug, Inc., April 15, 2022 at 1:31 p.m.
Good read. Online data privacy has been at the forefront for a long time now. It's interesting how people will quickly accept 'Terms & Conditions' (has anyone ever actually read those?) in order to access their favorite apps but they're hesitant to enter a phone number or email address into a web form.

Adding to that curiousity is the fact that disposable VOIP and disposable email addresses are so readily available these days. This is one of the most common problems we help solve at Searcbug -- identifying and eliminating disposable VOIP and email from data sets. This is huge for maximizing employee productivity and domain authority. Not identifying these pieces of disposable data can adversely affect your business in many ways.

Thanks again for sharing these stastics and survey results. Very interesting.

All the best,
Justin
Reply

Doc Searls from Customer Commons, April 19, 2022 at 10:39 a.m.

Ask people if they value offline privacy. Then ask them if it would be okay for them to wear clothes (the original offline privacy technology) only if they paid advertisers not to see or hear advertising.

That might expose the absurdity of the premises behind tracking-based online advertising.