June 3 - 6, 2024
research
Apple, Google Soar As COVID Keeps Rewriting Brand Valuation
- by Sarah Mahoney @mahoney_sarah, June 15, 2022
Sweeping behavioral changes are still rattling the way brands build value, with Apple and Google sailing to new highs in Kantar's new BrandZ Most Valuable Global Brands.
The combined value of the world's Top 100 most valuable brands jumped 23% to $8.7 trillion in the past year, underscoring the …
