Search results for "display"

• PUMA Leverages Taxis in NYC for a First of its Kind Programmatic DOOH Campaign
  The MediaPost Cases, Lisa Singer - Monday, January 25, 2021
  How do you stand out when launching your first retail store in New York City, the fashion capital of North America? Add to that an extremely limited budget due ...
  Tags: ad campaign, ad targeting, awards, campaigns, data, data management, digital-out-of-home, display, dynamic, geotargeting, messaging, mobile, programmatic, programmatic video, retail, video
• AT&T Appeals to the Masses with a Hyper-Customized Video Campaign on Social
  The MediaPost Cases, Lisa Singer - Wednesday, December 16, 2020
  There are brands that do what you do, but you know you do it best. So how do you let everyone else know that? If you're AT&T, you produce impactf ...
  Tags: ad campaign, audience targeting, banners, creative, display, influencer marketing, social media, social networking
• Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
  The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
  The contest was built into interactive digital display that allowed users to browse through tools and storage, place their most coveted products inside the garage, and enter to win-all witho ...
  Tags: awareness, canada, contest, customer experience, digital, display, earned media, email, engagement, interactive, microsites, mobile, rich media advertising, social media, social networks, tablet
• Avocados From Mexico Wins Super Bowl With 5 Pillars
  The MediaPost Cases, Nina Lentini - Tuesday, September 17, 2019
  YouGov reported that of all Super Bowl campaigns, Avocados from Mexico was the only the top advertiser that drove purchase consideration one month after the Big Game -- for thr ...
  Tags: data, digital marketing, display, food, marketing, martech, metrics, mpbiscpg, sem, social media, super bowl, sxsw, web sites
• In-app Campaign Gives Crown Lift Trucks A Lift
  The MediaPost Cases, Nina Lentini - Friday, May 17, 2019
  Berry Network implemented a B2B dynamic mobile display advertising program that was delivered in-app through banners and full-screen ads across a network of leading apps. ...
  Tags: apps, awareness, b2b, banners, call to action, campaigns, display, geotargeting, mobile, personalization
• Medical Testing Device Lets Users Do The Selling
  The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
  Offering a more in-depth look into the life of a diabetic, a film was embedded into a custom article online to show how the device enables them to live mo ...
  Tags: audio, crm, data, data management, data-targeting, display, film, health, health care, lead generation, media, newspapers, online, online publishing, paid media, pre-roll, social media
• British Airways, 'The New Yorker' Target Empty Nesters
  The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
  In addition to the native homepage, these cartoons were also featured in promotional assets designed to drive traffic across display, social, and newsletter activity. ...
  Tags: activations, airlines, awareness, baby boomers, display, europe, gen x, magazines, native advertising, new york, online, online publishing, partnership, social media, tourism, travel
• End-to-End Is The Real Holy Grail: A Dell Use Study
  The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
  The team created end-to-end automation in paid media by building an ad tech stack designed as an orchestration and activation layer that sits atop a content and delivery system. ...
  Tags: ad optimization, ad technology, apps, automation, brand image, content, customer experience, data, direct marketing, display, ecommerce, email, laptops, management, native advertising, omni-channel marketing, paid content, paid media, programmatic, search, technology, video
• A&W Tracks Cost Per Visit With Mobile Targeting
  The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
  "Once you've gone from thinking brand awareness is enough to really measuring foot traffic, you can't go back the other way," says Elizabeth Bazner. ...
  Tags: ad campaign, awareness, behavioral targeting, brand image, display, email, engagement, geotargeting, mobile, restaurants, retargeting, sales, social media, social networks, targeting
• Toyota Brings Retail Experience To Online Users
  The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
  Toyota set out to increase impressions for awareness, engagements for interest, and retargeting and lookalike audiences for decision and action. ...
  Tags: algorithms, automotive, awards, awareness, display, engagement, interactive, machine learning, omma, online, partnership, retail, retargeting
• Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
  The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
  They followed up with a debate about the name, with nominees like "tomayo" and "fry sauce," and an interactive experience that designed containers with these different names. ...
  Tags: awards, awareness, brand image, cpg, crowd sourcing, display, earned media, engagement, food, interactive, omma, promotion, retail, retargeting, social media, twitter, uk