• by Wayne Friedman , August 17, 2023

Connected TV advertising hit a new record for a one-month period for June of $1 billion in advertising spend, according to Vivvix, an ad-research company formerly known as Kantar.

Growth categories include household supplies and beverages, which grew by more than 300% on a year-over-year basis on CTV.  

These results include ad dollars spent on many streaming platforms including Hulu, Peacock, Paramount+, Pluto, Discovery+, Max, Tubi, Roku, and as of May of this year, Disney+. 

Vivvix also says that YouTube, for all its properties took $1.4 billion in ad spend in June. 

Other Vivvix analysis for 2022 shows ad supported video-on-demand (AVOD) grew 79% year-over-year in 2022 and totaled 5% of all online video.

eMarketer projects that CTV advertising spend will grow 21% to $25.9 billion in 2023 -- up from $20.69 billion in 2022.

The data, from March 2023 estimates, includes all digital advertising that appears on CTV devices -- including display ads on home screen and in-stream video ads on CTVs from platforms including Hulu, Roku, and YouTube.