Just because teens communicate primarily through texting and social networking sites does not mean these embody the entire future of one-to-one marketing. At least no more so than the fact my generation talked incessantly on the phone meant the future was in telemarketing.

Brands must raise the bar, seek to deliver epic, highly memorable, conversation-worthy experiences that stand out and capture the attention of a select few. Once they have captured the attention of this small set, they need to enable mechanisms to spread these experiences, stories and special moments to the masses through social, word-of-mouth, and "you wouldn't believe what just happened"-type text messages to friends.

How do you craft a sound mobile strategy? Here are the channels you need to address, in order to cover your bases.

Cut through the clutter and create real, honest and engaging content; communication that will lead to an ongoing, 24/7 relationship. And if you do that, the results can be tremendous for your brand and your bottom line.

What email can learn from social when talking to teens.

More than other demographics, teens are all too ready to give marketers the brush-off. So how do brands and marketers avoid falling victim to this dismissal from such a powerful target group? Here are three tips.

Perhaps the most shocking thing for me in conducting this research is to hear consumers talk about interacting with companies as being fun. Hearing how consumers get barraged with 3,000 marketing messages a day can jade us, but social networks are changing some of that by bringing consumers together to engage with brands in a way that's entertaining.

They are the holy grail of youth marketing; the 5-million-plus American high school students who will be leaving home for the first time this fall, building brand loyalties and buying habits that will last a lifetime.

The best way for a typical retailer or brand to engage teens on mobile is to start by building a segmented text messaging program which allows you to communicate to teens with a separate voice and set of relevant offers just for them.

Lessons from Bieber, a Soulja, and "The Duck Song."