• Brands Need To Get Emoji-nal
    Don't be fooled into thinking that the simplicity of emojis means they aren't incredibly powerful tools. Just as previous generations of teens became reliant on text abbreviations and eventually pushed them into the mainstream, the same is true of today's teens and emojis. They serve as a quick way for young people to convey what they're doing and how they're feeling without having to tap out a single word.
  • 3 Ways Car Makers Can Engage Younger Millennials
    Recent headlines suggest a bleak future for the automotive industry. "Millennials Don't Care About Owning Cars And Car Makers Can't Figure Out Why," says a May 2014 "Fast Company" article. In October 2014, a "Washington Post" article explored "the many reasons Millennials are shunning cars." Millennials, study after study find, aren't buying cars as much as previous generations.
  • Are You Prepared For The Coming Tide Of Teens?
    Brands, be warned, you're not ready for the next era of young media consumers. I can tell you from dispatches from the front lines. Over the last few weeks, we have been introducing the findings of a report we will formally launch in the coming weeks around the media habits and preferences of 13-24 year olds called the Acumen report.
  • Engaging Teens Through Music
    Think back to your own teen years. Maybe it was not long ago. Maybe it was decades ago. What did you love when you were young? Cars? Video games? Movies? Dancing? Sports? Some of you probably liked some of those things but there is one thing pretty much every teen loves and that's music. Music holds a special place in everyone's heart and memory. A song from a long ago summer can bring back memories in a way few other things can match. Listening to and loving music is part and parcel of being a teen.
  • Embrace Your Inner Weirdo
    At times, scrolling through Instagram can seem like viewing a sea of sameness. With photo filters and guides to taking the perfect selfie, it's easier than ever to present a highly polished image of oneself on social media. While that means the social sphere has gotten more attractive, it also means that it's becoming increasingly difficult for teens to stand out among all of the photos of people simply looking good. As a result, what's now grabbing young people's attention is when someone is daring enough to break the mold of the stereotypical pretty/handsome/cute aesthetic and instead broadcast their weirdness. ...
  • Will A Customer-Centric Brand Disrupt Teen Fashion in 2015?
    Although the economy is improving with wages up and many retailers experiencing better results, teen fashion brands are still not doing so well. Just last month, Abercrombie & Fitch CEO Michael Jeffries resigned after several quarters of weak sales. Earlier in 2014, American Eagle's CEO mysteriously quit after less than two years on the job. Aeropostale also recently announced plans to close 75 stores after eight consecutive lousy quarters.
  • Bah, Humbug!
    When I was a kid, more decades ago than I'd like to admit, I got a Christmas gift that I was really excited about. I'm a little hazy about the particulars but I'm pretty sure it was a dump truck that was meant to produce exhaust as you played with it. (This was obviously before climate change, when pollution was still fun.) On the 26th, when my grandparents came to visit, I wanted to show it to my grandfather. Unfortunately it wouldn't work and I was really upset. He tried to fix it but couldn't and told me it was ...
  • Getting Personal With Young Consumers
    Teens are limiting their social circles by choice. Our report found that only 30% of teens aged 14-17 have a large social network, compared to 45% of 18- to 34-year-olds. Teens have seen the effect that mass-scale social media has had on their older counterparts and don't want to repeat the same mistakes. When they first arrived on social media, Gen Ys strived to attain vast, extensive networks, but eventually realized that many people in the group of "friends" they had acquired were little more than acquaintances and random connections that added little to their lives. Teens, on the other ...
  • Teens And Online Privacy: It's More Complicated Than Marketers Think
    Conventional marketing wisdom suggests that teens don't care about online privacy. It's assumed that teens worry less about sharing private aspects of their lives online, but that line of thinking is inaccurate.
  • Teens, Brands And Shopping Behavior
    The whirlwind of holiday shopping is underway. The National Retail Federation projects U.S. retail sales of more than $600 billion during November and December, a 3.8% increase over 2013. Per-shopper spending is expected to reach nearly $600, higher than any point in the past seven years. This is excellent news for merchants across the country.
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