• Teens And Guns
    Next Thursday, June 2, is Wear Orange Day. It's a day dedicated raising awareness around gun violence across the country. No matter how people might feel about guns or the Second Amendment or concealed carry or arming teachers, most people can agree that too many kids and teens are killed by firearms every year.
  • The Post-Childhood Obesity Generation
    Teens aren't historically known for thinking about their health and wellness on a regular basis. Instead, they're thought to have passion for video games, binge watching TV, and eating junk food. While it's true that they still are more likely than the average person to consume food and drinks that are nutritionally bankrupt-mostly because they can get away with it more readily than adults-they are also cognizant of how their behaviors and choices now affect their wellness both now and in the future.
  • How To Stay In Fashion With Teens
    Don't look now, but Millennials and Gen Z are re-writing the book on what looks good. By popular demand, Mattel's iconic Barbie is now available in three different body types, and a greater diversity of skin tones. Once-cheeky Abercrombie & Fitch is suddenly all about the clothes, and features a rugged model with a beard and a man-bun as the face of its Spring 2016 line. Wholesome braids and bangs are back in vogue. Some of the icons of so-called "women's fashion" are men, transgender women and gender-fluid. Differing body types and abilities are now celebrated.
  • The Kids Choose Video
    Every brand looks to the future, thinking about the next generation of customers and how to connect with them. The popularity of video has boomed in recent years, and a new study from Defy Media, a digital entertainment company, solidifies the importance of video in connecting with the next generation.
  • April Isn't The Cruelest Month
    They say April is the cruelest month, but if you are interested in engaging and marketing to teens, it should be the month you look forward to all year. Why? Because April is the month Piper Jaffray issues its "Taking Stock with Teens" annual collaborative consumer insights report. I came across this several years ago and have found it to be an incredibly interesting and really useful read.
  • Climate Change: New Causes Trump Environmentalism With Gen Z
    Tomorrow the world will celebrate the 46th anniversary of Earth Day, and as Gen Z looks on at the festivities, they'll wonder what the big deal is. To teens, Earth Day is a relic from a past era that makes little sense to their lives now. That's not because they don't care about the environment-quite the opposite in fact. It's because they don't need a special day to remind them to consider their environmental impact.
  • How Teens Are Changing The World Of Workplace Benefits
    Today's teens have disrupted many facets of our culture, from media to communication to self-expression. And now, they're starting to disrupt the workplace itself. Last year, Millennials displaced Gen X as the largest generation in the workforce. With an improving economy and a much tighter labor market, employers are fighting tooth and nail for the best Millennial job candidates. Pay is important, and indeed, wages are finally starting to rise after years of stagnation.
  • To Reach Teens, Look Beyond Facebook
    The majority of social video information is focused on the big players in the space: Facebook, Twitter, YouTube, and Instagram. While these industry giants make up the majority of views online, emerging and niche platforms targeting younger audiences such as Snapchat, Vine and Tumblr can be a strong addition to youth-based social media campaigns.
  • The 'Offline' Connection: Brands' Moment Of Truth In Reaching Gen Zs Online
    Understandably, brands have been growing their digital media spends and getting on board with the latest social media platforms to reach today's digital-centric audiences. With that have come expectations of existing programs for reaching and influencing the up-and-coming post-Millennial, or Gen Z audience. Yet, taking a closer look at this demographic, brands may find themselves sorely disappointed in their digital results by giving short shrift to the old "tried and true" real-world experiences.
  • Politics, Hate And Teens
    I live outside Boston, a bastion of liberal attitudes and progressive thought. The reputation I like to think we have for inclusion and even-handedness has been battered recently by a spate of hate speech among teens. Some of these instances have happened at some of our most respected schools. At Boston Latin, the oldest school in America and one of the city's most competitive, black students have been told to go back to Africa and at Newton North, a high school in one of the most affluent communities, Jewish students were taunted about killing Jesus.
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