People like Dunkin' Donuts coffee. People like Facebook. Thus marrying the two in the mobile space was the idea that fueled Hill Holliday's creation of the Coffee Customizer. Users were directed to build their Dunkin' Donuts beverage on their mobile phones, either within the Facebook application or via Facebook's mobile web site. The Customizer harnessed the available technology quite creatively, too: add creamer or sweetener was only a tilt or swipe of the phone away.

Unlike New York's delicatessens, Arby's isn't renowned for its Reuben sandwich. That changed courtesy of three quickie videos created by Initiative for mobile consumption, grouped under the umbrella of the newly diagnosed NRNS ("Need a Reuben Now Syndrome"). The videos played before and after users shared content in apps like Pandora, and were showcased in custom-branded units for Facebook and Zygna. Additionally, BuzzFeed was tapped for additional custom editorial content. The result? Arby's best sales period in 10 years.

To give Olay's new Facial Hair Remover the full-on tablet treatment, Kontera turned to Tapestry. A "full-page tablet experience" is how the agency describes it, but that undersells its charms. What Tapestry does, better than many preexisting tablet apps, is blend curated content with advertising/marketing and other brand assets. For the Olay Facial Hair Remover, users could unearth a wealth of full-panel content with a single corner-swipe. In this instance, it was all about the technology.

To drive retail sales for Taylor Swift’s new fragrance Wonderstruck, PHD and Elizabeth Arden wanted to give Taylor’s fans the VIP treatment: a personal photo with the star. A geo-based augmented reality application was created to allow Fans to choose one of five different Taylor images for a photo opp - but ONLY at selected retail outlets where the fragrance was promoted.  The tremendously successful event at Macy’s/Herald Square generated over $45M in sales within hours.

More than half of Super Bowl party-goers show up for something other than the game (pizza, friends and ads, in that order). The Chevy Game Time app —a live second screen experience— provided a reason for people to play with their phones for the entire game. Every app user received a unique license plate, and if they spotted their plate in Chevy’s ads, they would win that car. Over 700,000 people downloaded the app, with over 130,000 people playing at the same time.

To generate excitement for the return of “Boardwalk Empire,” HBO teamed up with the popular upscale car booking application, Uber, to provide free rides in branded vintage cars for fans in New York City. On September 13th & 14th, Uber members signed in to their accounts to “hail” a vintage vehicle by tapping a “Boardwalk Empire” icon. In the two days that the promotion was live, 2,574 New York residents requested rides in a vintage car. An online outreach campaign helped to increase awareness of the promotion among …

The Dr. Pepper Snapple Group partnered with BrightLine to design a campaign for Dr. Pepper TEN aimed at males between ages of 25 and 34. It ran 13 weeks across DirecTV, Dish Network, and Xbox. Consumers accessed chambers to search for coupons and downloadable content. Viewers spent on average four to six minutes engaging with games. Spots generated 1.67 million visits. The campaign received nearly 2 million game plays and more than 88,000 coupon requests to try the new drink.

Columbia Sportswear needed consumers to see their brand as innovative and the launch of their Omni-Heat Electric outwear provided the perfect opportunity to set them apart from the competition. The campaign featured a series of mini documentaries with Wim Hof, a man who claims to control his body temperature with his mind. He was the “anti-spokesman” who never gets cold; contrasting with everyone else who would need Columbia’s Omni-Heat Electronic outerwear to provide instant warmth at the touch of a button. Over 10 weeks the campaign had 4.6MM …

A partnership with Microsoft to create an Assassin's Creed 3 branded destination experience on the Xbox 360 console allowed GameStop to reach gamers through a TV-console experience. Gamers accessed behind the scenes content, game trailers and additional game levels. The campaign generated one of the highest click-through rates and engagement levels seen by the agency. It delivered more than 2.5 million impressions.  Of those users, 74.2% completed watching the video and 5,710 searched for the nearest GameStop store.

The North Shore LIJ Health TV campaign and interactive applications provided click to call and request for information features on iQ TV's Channel 616. Through an overlay on the screen serving up North Shore's commercial, the RFI allowed consumers to request an immediate call from the brand. The interactive applications allowed viewers to find out more information about medical research, advanced care, such as cardiology, open-heart surgery, oncology, bone marrow transplants and more.