The Starcom MediaVest team looked to the animated GIF to show the world what Samsung’s cutting edge technology could do for digital cameras through the creation of “Caught on Samsung”; the first-ever daily global blog used to capture chic street style in Paris, London, New York and Rome. All pictures were stitched together to create animated GIFs and shared with fashion websites through a partnership with Conde Nast’s publications including GQ, Details, Glamour, Lucky, Style, Vanity Fair and W. They could also be easily shared by anyone. Additionally, …

GlaxoSmithKline and PHD NY partnered with AOL to recreate the Aquafresh Kids site experience within a high impact ad unit to drive site visits. The consumer-centric Devil unit was used to showcase interactive HD brand images, videos repurposed from Aquafresh Kids TV spots and user-initiated hot spots. 

Helzberg announced the "love" promotion on its Facebook page, Twitter feed and on select blogs, but the main drivers--word of mouth and search engine marketing--drove up conversion rates from an average.35% to 1.6%. The promotion generated 3,100 new customers in less than three days, and 140,000 visitors to the Web site, up 87% compared with the prior year. The company said it couldn't keep up with fulfillment and asked Rosetta to suspend the promotion after three days.

Covario created for Epicor specific landing pages for each campaign. A/B testing and multivariate testing helped to increase performance in 35 countries in 16 different languages Covario created 150 unique microsites per product line, per country, totaling more than 600 pages. There results were 163% increase in conversion rate, from 2.25% to 5.93% within three months and a 935% return on ad spend (ROAS) for certain campaigns.

IFC's "Bunk" is a game show that's less a game show than a showcase for the quick-wit comics who appear on it. Given the quirkiness of the show - not to mention the sub-$500,000 budget - Fallon chose to market it in a similarly unconventional manner: By filming senior citizens watching "Bunk" and attempting, usually unsuccessfully, to make some sense of it. Thus a killer tagline was born: "They don't get it - you will."

Video content relies heavily on traffic generated from generic and branded keywords on search engines. When Nine West created a network of channels it tapped YouTube to connect with women ages 18-34 through Channel 9, it bid on trending search terms like "Beiber," "Michelle Phan," and "prom trends." The brand aimed to connect with women, providing fashion, shoes and style tips in more than 100 hours of professionally produced content hosted by celebrities.

Although Hugo Boss has long sold women's apparel, the brand has long been perceived as primarily a men's-first brand. To change this, Hugo Boss launched a "virtual fitting room" on Conde Nast's A-list fashion sites. Its central feature was a quiz, which sought to associate takers with one of five "style profiles" (City Chic, etc) and then steer them into the fitting room.

The Target wedding catalog has long been a favorite of brides- and grooms-to-be. But until Target hired Huge to "reimagine" it online, it had never generated that much traction in the digital space. Huge tapped a handful of lifestyle photographers to shoot six couples in the throes of enjoying all that Target has to offer, everything from traditional gifts to camping gear. One part inspirational and one part practical, the campaign reasserted Target's creative daring in the digital space.

Microsoft’s Hotmail had lost relevance with Millennials who had created “questionable” handles in their youth. As a solution, Hotmail launched a new alias function that allowed people to have a singular inbox with multiple email addresses. SMG realized that Hotmail had an opportunity to embrace and created “The Mullet of Email” campagn. It allowed Millennials to embrace their fun side while maintaining their professionalism – business in the front, party in the back style. They partnered with MTC Canada and created four custom video segments and messaging to …

Less is more. Billboards that read “The Smug Deserve to Die” or “Hipsters Deserve to Die” are trying to shift perceptions; in this case, about people with lung cancer. It’s not just smokers who are diagnosed each year. From June 26-28, the campaign was the second-most-popular story on Yahoo, generating 5,500 comments and over 2,000 mentions in blogs and news sites. Word-of-mouth aided the groundswell. (Adding “Obstructionist Republicans” would probably generate millions in Facebook Likes and reshape Congress.)