- Real-Time Daily - Monday, Dec. 16, 2013
- The Catalyst(s) Behind Mobile Private Exchanges
- 2013: The Year In Review And A Look Ahead For Mobile
- Competition For Biddable Mobile Inventory Triples, Interest In Private Exchanges Rises
- What RTB Questions To Ask Your Agency
- MediaHub, OwnerIQ Strengthen Ties In New Partnership
- Marin, BlueKai Partner For Search Ad Targeting
- Apple To Build RTB Exchange For In-App Ads
- Real-Time Daily - Friday, Dec. 13, 2013
- The Madison Avenue-Wall Street Industrial Complex -- Part Two: Transparency
- Brands Taking Advantage Of FBX TV-Synched Offering
- RTM: Thinking Beyond the 30-Second Spot
- Marketo Gets Personal, Acquires Insightera
- How RTB Is Progressing In Latin America
- Hyperbabble Of The Day
- Capital One's Real-Time Marketing, Offline Sponsorship Combo Paying Off
- Tablets Double Share of Ad Impressions In A Year
- Rethinking Retargeting With Consumer 'Clusters'
- Real-Time Daily - Thursday, Dec. 12, 2013
- The 'Madison Avenue-Wall Street Industrial Complex'
- Google Forges Ahead, To Let Traders Buy Based On Viewability
- What Marketers Need to Know Before They Onboard
- VisualDNA Strikes Data, Ad Technology Partnerships
- How Ad Networks Can Remain Relevant In Online Video
- Simpli.fi Closes $16 Million Round
- Video Rolling Toward TV Measurement: BrightRoll Adds Nielsen OCR
- Mediaocean Floats IPO (Is There An App For That?)
- TowerData Acquires Real-Time Data Provider For Email Marketing
- Twitter's MoPub Launches Native Ads
- Integral Receives Patent For Ad Blocking Tech
- DataPoint Media Adds New Targeting Data, More Bad News For Cookies
- Google's VanDerzee On Programmatic, Online Video
- Real-Time Daily - Wednesday, Dec. 11, 2013
- Automation Shy
- Adaptive Media To Adopt OneScreen? Companies Sign Letter Of Intent
- Transparency Can Solidify Blurred Lines -- No Need To Regulate
- Adap.tv To Adapt For Singapore, Expands Into Southeast Asia
- Dispop Takes On Google Display Ads
- Integrate Secures $12.5 Million From Silicon Valley Bank
- Brands Perpetuating Programmatic Myths
- Creating A Programmatic Sales Team
- Turn Integrates With Adobe Target, Maxymiser For DMP Upgrades
- Twitter Taps Pitney Bowes Location Data For Mobile
- Drawbridge Taps Ex-Google Exec Bafna As Product Head
- Real-Time Daily - Tuesday, Dec. 10, 2013
- WPP Acquires Crystal Semantics: Hedging Bets Given Demise Of The Cookie, Or Is Content Truly King?
- TapSense Launches Tech For Mobile Private Exchanges, Says RTB Will Account For 80% Of Its Transactions
- A Picture Worth A Thousand Quants
- Sold! Century 21 Scores With Series Of Real-Time Marketing Campaigns
- Pixalate Raises $4.6 Million, Offers Fraud Detection Tech For Free
- Silicon Valley Bets On TV Ad Targeter, Backs Simulmedia
- Conversions On RTB Exchanges Up 20% On Black Friday, 32% On Cyber Monday
- MediaCom Taps Mobile Industry Vet Phillips For Global Role
- Weather FX To Support 3 Million Data Points For Ad Targeting
- Rocket Fuel Hires Hayhurst As SVP Of Product And Business Development
- Tremor Adds 10-Person Tech Team In Silicon Valley
- Real-Time Daily - Monday, Dec. 9, 2013
- Programmatic's Place In Place-Based Media
- Xaxis' 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies
- Big Data And Marketing: Don't Believe Everything You Read
- Interpublic Boosts Global Ad Outlook, Cites 'Mobile Social Media,' Programmatic Expansion
- A/B Testing 'Mission-Critical' For RTM
- Adaptive Media Completes Acquisition Of RTB Platform Ember
- Push Personalization: The Message Is The Medium
- Uh-Oh! SpaghettiOs Pearl Harbor Tweet Fail
- MediaMath Planning Expansion Of Cambridge Office
- Real-Time Daily - Friday, Dec. 6, 2013
- What Click Rates, Price Might Be Telling Us
- Analyst Reaffirms 'Modest Growth' Outlook, Implies Big Shift Is In How Advertising Is Defined
- Hyperbabble Of The Day
- U.S. Retailers Up Ad Spend This Holiday Season
- Move Over, Big Data - It's Time For Big Action
- Social Searcher New Features Focus On Real-Time, Analytics
- Our Lives, Reduced To Data
- TubeMogul Hits $100 Million Milestone, Eyeing IPO Next?
- A Creative Idea That Will Give Advertisers What They Want
- Twitter Still Needs An RTB Exchange
- What SEM Can Teach RTB
- In Programmatic, No One Is An 'Agency'
- Real-Time Daily - Thursday, Dec. 5, 2013
- The 'Private Trading Desk' Model
- Twitter Releases Tailored Audiences, Ad-Targeting Tool
- In Programmatic, No One Is An 'Agency'
- The Exchange Lab Secures $8 Million In Funding
- Move Over, Big Data - It's Time For Big Action
- The Consumer Web: On The Verge Of A Major Breakthrough?
- Q&A With Chris O'Hara On Programmatic Direct
- A Creative Idea That Will Give Advertisers What They Want
- Honda, eOne Using VivaKi's Premium Programmatic Ad Service
- Eye Tracking's Latest Gaze
- Real-Time Daily - Wednesday, Dec. 4, 2013
- Ad Execs: Programmatic Fueling Demand For Video
- Mobile Now Accounts For 8% Of All RTB Trading In EU, Tablet Use Doubles
- Kitara Media Acquires Healthguru.com To Mix Tech With Content
- Does Marketing Work?
- Lenovo Taps TubeMogul, Requires Its Agencies To Use For Video Buys
- For Glam Media, Page Is Canvas for Super-Premium Real-Time Ads
- No Real-Time Marketing? Try Real Data, Purpose
- How Programmatic Impacts Small Businesses
- Coca-Cola's Hub Drives Real-Time
- Explaining FBX
- SMG, Acxiom Forge AOS Alliance
- Let The Games Begin: Mindshare, K-C Launch CES Competition
- Dstillery; Daizhuo (Henry) Chen
- Criteo Opens Singapore Office
- Real-Time Daily - Tuesday, Dec. 3, 2013
- Real-Time With Brian Gleason On WPP News, Consolidation
- Trading Places: WPP Merges Xaxis, 24/7
- Six Essential Practices Of Highly Effective Marketing Organizations
- Varick Partners With Semcasting For Location Targeting Tech
- How Agencies Can Stay Relevant Despite Programmatic Wave
- Apple Continues Acquisitions Spree, Acquires Topsy
- Google+ Hosts First Real-Time Hangout-A-Thon To Support Charity
- Smaato Adds Location Data To Mobile RTB Exchange Via Partnership
- Coca-Cola Taps New Mobile RTB Platform For Brazilian Campaign
- Criteo Brings Display Ad Technology To Mobile Web
- LiveRail Eyeing Late 2014 IPO
- Is Web Personalization Driving Mass Discrimination?