Real-Time Daily Editions for 2013
Real-Time Daily - Monday, Dec. 16, 2013
The Catalyst(s) Behind Mobile Private Exchanges
2013: The Year In Review And A Look Ahead For Mobile
Competition For Biddable Mobile Inventory Triples, Interest In Private Exchanges Rises
What RTB Questions To Ask Your Agency
MediaHub, OwnerIQ Strengthen Ties In New Partnership
Marin, BlueKai Partner For Search Ad Targeting
Apple To Build RTB Exchange For In-App Ads
Real-Time Daily - Friday, Dec. 13, 2013
The Madison Avenue-Wall Street Industrial Complex -- Part Two: Transparency
Brands Taking Advantage Of FBX TV-Synched Offering
RTM: Thinking Beyond the 30-Second Spot
Marketo Gets Personal, Acquires Insightera
How RTB Is Progressing In Latin America
Hyperbabble Of The Day
Capital One's Real-Time Marketing, Offline Sponsorship Combo Paying Off
Tablets Double Share of Ad Impressions In A Year
Rethinking Retargeting With Consumer 'Clusters'
Real-Time Daily - Thursday, Dec. 12, 2013
The 'Madison Avenue-Wall Street Industrial Complex'
Google Forges Ahead, To Let Traders Buy Based On Viewability
What Marketers Need to Know Before They Onboard
VisualDNA Strikes Data, Ad Technology Partnerships
How Ad Networks Can Remain Relevant In Online Video
Simpli.fi Closes $16 Million Round
Video Rolling Toward TV Measurement: BrightRoll Adds Nielsen OCR
Mediaocean Floats IPO (Is There An App For That?)
TowerData Acquires Real-Time Data Provider For Email Marketing
Twitter's MoPub Launches Native Ads
Integral Receives Patent For Ad Blocking Tech
DataPoint Media Adds New Targeting Data, More Bad News For Cookies
Google's VanDerzee On Programmatic, Online Video
Real-Time Daily - Wednesday, Dec. 11, 2013
Automation Shy
Adaptive Media To Adopt OneScreen? Companies Sign Letter Of Intent
Transparency Can Solidify Blurred Lines -- No Need To Regulate
Adap.tv To Adapt For Singapore, Expands Into Southeast Asia
Dispop Takes On Google Display Ads
Integrate Secures $12.5 Million From Silicon Valley Bank
Brands Perpetuating Programmatic Myths
Creating A Programmatic Sales Team
Turn Integrates With Adobe Target, Maxymiser For DMP Upgrades
Twitter Taps Pitney Bowes Location Data For Mobile
Drawbridge Taps Ex-Google Exec Bafna As Product Head
Real-Time Daily - Tuesday, Dec. 10, 2013
WPP Acquires Crystal Semantics: Hedging Bets Given Demise Of The Cookie, Or Is Content Truly King?
TapSense Launches Tech For Mobile Private Exchanges, Says RTB Will Account For 80% Of Its Transactions
A Picture Worth A Thousand Quants
Sold! Century 21 Scores With Series Of Real-Time Marketing Campaigns
Pixalate Raises $4.6 Million, Offers Fraud Detection Tech For Free
Silicon Valley Bets On TV Ad Targeter, Backs Simulmedia
Conversions On RTB Exchanges Up 20% On Black Friday, 32% On Cyber Monday
MediaCom Taps Mobile Industry Vet Phillips For Global Role
Weather FX To Support 3 Million Data Points For Ad Targeting
Rocket Fuel Hires Hayhurst As SVP Of Product And Business Development
Tremor Adds 10-Person Tech Team In Silicon Valley
Real-Time Daily - Monday, Dec. 9, 2013
Programmatic's Place In Place-Based Media
Xaxis' 24/7 Acquires Semantic Engine: Will Target Ads Programmatically Based On Language, Not Cookies
Big Data And Marketing: Don't Believe Everything You Read
Interpublic Boosts Global Ad Outlook, Cites 'Mobile Social Media,' Programmatic Expansion
A/B Testing 'Mission-Critical' For RTM
Adaptive Media Completes Acquisition Of RTB Platform Ember
Push Personalization: The Message Is The Medium
Uh-Oh! SpaghettiOs Pearl Harbor Tweet Fail
MediaMath Planning Expansion Of Cambridge Office
Real-Time Daily - Friday, Dec. 6, 2013
What Click Rates, Price Might Be Telling Us
Analyst Reaffirms 'Modest Growth' Outlook, Implies Big Shift Is In How Advertising Is Defined
Hyperbabble Of The Day
U.S. Retailers Up Ad Spend This Holiday Season
Move Over, Big Data - It's Time For Big Action
Social Searcher New Features Focus On Real-Time, Analytics
Our Lives, Reduced To Data
TubeMogul Hits $100 Million Milestone, Eyeing IPO Next?
A Creative Idea That Will Give Advertisers What They Want
Twitter Still Needs An RTB Exchange
What SEM Can Teach RTB
In Programmatic, No One Is An 'Agency'
Real-Time Daily - Thursday, Dec. 5, 2013
The 'Private Trading Desk' Model
Twitter Releases Tailored Audiences, Ad-Targeting Tool
In Programmatic, No One Is An 'Agency'
The Exchange Lab Secures $8 Million In Funding
Move Over, Big Data - It's Time For Big Action
The Consumer Web: On The Verge Of A Major Breakthrough?
Q&A With Chris O'Hara On Programmatic Direct
A Creative Idea That Will Give Advertisers What They Want
Honda, eOne Using VivaKi's Premium Programmatic Ad Service
Eye Tracking's Latest Gaze
Real-Time Daily - Wednesday, Dec. 4, 2013
Ad Execs: Programmatic Fueling Demand For Video
Mobile Now Accounts For 8% Of All RTB Trading In EU, Tablet Use Doubles
Kitara Media Acquires Healthguru.com To Mix Tech With Content
Does Marketing Work?
Lenovo Taps TubeMogul, Requires Its Agencies To Use For Video Buys
For Glam Media, Page Is Canvas for Super-Premium Real-Time Ads
No Real-Time Marketing? Try Real Data, Purpose
How Programmatic Impacts Small Businesses
Coca-Cola's Hub Drives Real-Time
Explaining FBX
SMG, Acxiom Forge AOS Alliance
Let The Games Begin: Mindshare, K-C Launch CES Competition
Dstillery; Daizhuo (Henry) Chen
Criteo Opens Singapore Office
Real-Time Daily - Tuesday, Dec. 3, 2013
Real-Time With Brian Gleason On WPP News, Consolidation
Trading Places: WPP Merges Xaxis, 24/7
Six Essential Practices Of Highly Effective Marketing Organizations
Varick Partners With Semcasting For Location Targeting Tech
How Agencies Can Stay Relevant Despite Programmatic Wave
Apple Continues Acquisitions Spree, Acquires Topsy
Google+ Hosts First Real-Time Hangout-A-Thon To Support Charity
Smaato Adds Location Data To Mobile RTB Exchange Via Partnership
Coca-Cola Taps New Mobile RTB Platform For Brazilian Campaign
Criteo Brings Display Ad Technology To Mobile Web
LiveRail Eyeing Late 2014 IPO
Is Web Personalization Driving Mass Discrimination?
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