Television News DailyNFL, College Football Boost Q3 Linear Ad Spend 4%
Total TV ad impressions sank nearly 3% to $1.7 trillion, with national TV linear ad airings slipping 1% to 12.2 million. ...
By Wayne Friedman
Major ad industry groups unsuccessfully urged California's governor to veto the bill. ...
By Wendy Davis
"The proposed framework seemed more about transparency and disclosure and not about dictating practices," said Ron Pinelli, M ...
By Laurie Sullivan
Sharb Farjami is leaving the firm for what's described as a non-competitive and not yet disclosed opportunity. ...
By Steve McClellan
Streaming, gaming and social platforms dominate attention even as overall spending declines. ...
By Robert Williams
TikTok is making updates across its AI-powered ad features and tools including Smart+ campaign creation, Symphony creative too ...
By Colin Kirkland
PayPal has introduced PayPal Ads Manager, which helps small and medium-sized businesses generate new revenue streams by creati ...
By Laurie Sullivan
MacKenzie, a 25-year industry veteran, will serve as chief investment officer, Havas Media UK starting in January. ...
By Steve McClellan
He will focus on driving client growth and strong financial performance, guiding global strategy, and ensuring consistency a ...
By Steve McClellan