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MediaDailyNewsNielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data. ...

Foundations Pledge $36.5 Million In Public Media Funding
The rescission of $1.1 billion in federal funding leaves many public stations vulnerable, the MacArthur Foundation points ...
Austrian Court Rejects Appeal Over 'Pay or OK' Payment Models
The Standard was judged in violation of the EU's data protection rules. ...
Sales Slide Again As Target Taps Insider CEO
The retailer's "DEI debacle" and deteriorating store experiences may not even be its biggest problems. ...
Novartis Brings Awareness To Rare Muscular Disease
"SMAshing My Limits" targets teens and young adults living with SMA (Spinal Muscular Atrophy), a genetic neuromuscular dise ...
TikTok Targets College Life With New Campus Connection Feature
TikTok is rolling out a new feature designed to help first-time college students connect with their classmates, whi ...
Bulleit Whiskey Spotlights Those Who Act In 'Doing Over Dreaming' Campaign
Ads salute "the moments when ideas get sparked over a drink, scribbled on a napkin, and turned in ...
Chuck E. Cheese Launches First 'Clawcade'
In the Brea, California arcade, skill-based claw games comprise nearly half of its 3,600-square-foot footprint. ...
ESPN Pulling Out The Stops To Promote New Streaming/App Package
The multifaceted campaign-coordinated on the media side by Publicis-- features actor/pro wrestler John Cena-fronted ads and collaborations wi ...
TikTok Strikes Global Content Partnership With ATP
TikTok will partner with the Association of Tennis Professionals (ATP) for a global content deal to facilitate mo ...
Search Indexes 370k Grok Chats, Making Same ChatGPT Mistake
Human conversations with Grok have surfaced in search results, with content ranging from summarizing news or generating busine ...

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