MediaDailyNewsNielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum
Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience
data. ...
By Joe Mandese

While the 1% revenue gain was weaker than expected, the DIY giant is gaining ground against rivals. ...
By Sarah Mahoney

The combination will give Nexstar 265 stations in 132 of 210 TV markets. Nexstar currently has more th ...
By Wayne Friedman

As more people walk away from high-end fashion, some of the usual suspects are losing fans. ...
By Sarah Mahoney

In an effort to convert passing viewing into playable game sessions, Samsung plans to integrate an interactive ad-support ...
By Colin Kirkland

For July, overall streaming platforms' total viewing is now up 14% to a 47.3% share year-over-year, while cab ...
By Wayne Friedman

Several companion model prototypes could soon become available including a doctor, therapist, loyal friend, homework helper - a ...
By Colin Kirkland

Superdigital was founded in 2013 by Assaf Swissa who apparently is not continuing with the company after t ...
By Steve McClellan

The announcement marks a major shift toward Meta CEO Mark Zuckerberg's plan to automate ad creation - includi ...
By Colin Kirkland