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MediaDailyNewsNielsen Strikes 'Marketing Cloud' Deal With WPP Media's InfoSum

Nielsen originally launched its cloud-based approach in 2023 as part of a deal with another data clean room, Snowflake, enabling customers and their platforms to access its respondent-level audience data. ...

Walmart Shoppers Prove Resilient As Sales Climb
From affluent families to angsty bargain hunters, consumers keep spending, helping Walmart notch grocery share gains. Ad sal ...
U.S. Open Sponsor IHG Hotels Offers Breakfast In Bed, Courtside
Among IHG's activations around the tournament: "Bed on the Baseline" for two sweepstakes-winning fans. ...
Hey Ya! Whirlpool Wants You To Shake It Like A Polaroid Washer
Big Boi joins forces with Whirlpool to promote its FreshFlow Vent system, and turns your laundry chimes ...
The Variable Bulks Up Leadership Team Following CEO Succession
The 14-year-old agency said the additions amplify a new focus on performance strategies for the firm. ...
China Calls Out White House For Hypocrisy As TikTok Ban Looms
Days after the White House launched an official account on TikTok, China Daily published an article scrutinizing t ...
Rising Popularity Of Soccer Makes 2026 World Cup Big Brand Opportunity
Report: Brands can succeed with "athlete partnerships that authentically magnify athletes' personalities while driving brand awareness." ...
NFL Looks To Continue Scoring Higher Brand Outcomes: EDO
NFL ads were 19% more effective in business outcome results than the TV average during the regular seaso ...
Fitzco Selects Wallrapp As CEO
Previously, Wallrapp was CEO at Hill Holliday Group in Boston. ...
Scandinavian Designs Names Quad AOR
The move consolidates the client's creative and media strategy. ...
Callen Channels Teen Nostalgia In Vera Bradley Campaign
The work features 2000s teen idol Devon Sawa. ...

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