Today's Top News

Marketing DailyAutomotive TV Spending Drops Almost 25%

Sports programming captured about a third of the auto industry's total national linear TV ad spend, led by the MLB (8.7%). ...

UK Regulator Finds Omnicom-IPG Will Have Strong Competition
The combined entity would have had the largest share of market spend last year, but not enough ...
Coca-Cola Celebrates 'Away' Fans Who 'Go The Distance'
The college football season campaign kicks off with a TV spot as well as packaging, experiential, and shopp ...
'The Chicago Reader' Is Acquired By Noisy Creek
The news follows layoffs and restructuring at the beginning of the year. ...
Dog Toy Collab With Bark Returns To Dunkin'
100% of sales of two doggie plush toys benefit the Dunkin' Joy in Childhood Foundation. ...
'Time' Names Alex Altman As Executive Editor
Altman will lead the search for a senior political correspondent. ...
Wrangler x Coors Banquet Promote Apparel Collab With Beer-Infused Ad
The Western-themed artwork is painted with "a custom watercolor blend" made with Coors Banquet beer. ...
Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
Jivox, a data-driven platform that provides personalized digital advertising and marketing experiences, has introduced an AI product poweri ...
Juicy Juice Introduces 'Immune System Support' With 'The Wise One'
In the hero ad, parents turn to "The Wise One" (a kid in a treehouse) for guidance. ...
Anthropic Resolves Copyright Battle With Book Authors
Artificial intelligence company Anthropic has agreed to settle a class-action complaint by authors who claim the company wrong ...
Chamber Of Commerce Backs Google Bid To Halt Play Store Changes
An injunction requiring Google to make sweeping changes to its app store "will harm app developers and a ...

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