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MADHavas Exceeds 2025 Outlook, Expects Similar Growth This Year

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative operations. Full year growth for the region was 4.6% "supported by all business lines." ...

Privacy Watchdog Urges Court To Uphold NY Algorithmic Pricing Law
"The state's power to mandate commercial disclosures is especially important in the digital age, where large corporations colle ...
Wendy's Welcomes Girl Scout Cookie Season With Thin Mints Frosty Swirl And Fusion
"The friendship between Wendy's and Girl Scouts of the USA is even sweeter this year with two wa ...
Lerma/ Hires Omar Quinones As Its First Chief Strategy Officer
Quinones's appointment is part of a broader string of senior leadership investments at LERMA/, including the additions ...
Snapchat To Test Creator-Led Subscriptions In The U.S.
Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators ...
Rebate Media Buyers, Defiant LA Team To Up Client ROI
By combining media, creative expertise, the pair aim to increase brand performance. ...
Amplify Strengthens Creative Team In U.S.
Ed Hallam takes reins as executive creative director. ...
Ford Partners With LPGA Tour
Rather than focusing solely on brand visibility, Ford will use its status as Official Vehicle to provide resource ...
PepsiCo Expands Prebiotic Playbook
After a rapid sellout last fall, Pepsi Prebiotic Cola joins the company's permanent beverage lineup. ...
NFL, College Football Scores: Big January For Linear, Streaming
Broadcast and cable rose month-to-month, while live, legacy TV networks and streaming platforms continued their share trends, respectivel ...
Walz Tetrick Advertising Rebrands To WTA, Says It's 'Made To Move'
The makeover comes after five decades of serving local and national advertisers in the Midwest and beyond. ...

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