"I can't wait for the Sonic episode, because we unlocked something that they have on the menu," " ...
Today's Top News
MediaDailyNewsMRC Re-Accredits Facebook 'Brand Safety,' Accredits Instagram's For First Time
The accreditations, which are important ad industry stamps of approval, follow Meta's brand safety recertification for the sixth consecutive year from the Trustworthy Accountability Group. ...
Total day viewing for persons two years and older hit 44.8% share for streaming - higher than combin ...
The decision follows a comment period that began in May. The UK's Competition And Markets Authority said ...
With AI-powered color matching, the beauty brand's new tool hints at broader trends in personalization and platform partnersh ...
After 11 years, Meta is finally bringing ads to its encrypted messaging platform, WhatsApp. ...
Meta said on Tuesday that it will rename the Facebook "Video Tab" the "Reels Tab." All Facebook vide ...
EssenceMediacom, Mindshare Media, Universal McCann and other likely witnesses are based in NY, the WFA and advertisers arg ...
"Companies owe it to their employees - they owe it to the public - to let them kn ...
WFA, WPP, Diageo Press Judge To Toss Rumble's Ad Boycott Suit
Rumble "fails to allege facts plausibly showing an agreement" to boycott the platform, the WFA and others arg ...
Jeep Plays Up 'Jurassic World Rebirth' Partnership
Both Jeep and the movie franchise are steeped in adventure, excitement and possibility, says Olivier Francois, global CM ...
Yahoo Co-Creates AI Tools With Brands For Use On Its Platform
Yahoo is co-creating features with brands for Yahoo Creative, which helps advertisers build and optimize campaigns. Between 1 ...
DeRiso To Lead Initiative Globally Following Departure Of Maex
DeRiso has been US CEO at the IPG Mediabrands agency. Maex, the current Global CEO is headed ...
Sipsmith Gin, Wimbledon Serve Excellence
The campaign captures the mood of the premiere tennis tournament. ...
Volvo Trucks, Samuelsson Add Transport As A Key Ingredient To Sustainability
The partnership hopes to bring change to the food and beverage industries. ...
Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive video and TrueX value-exchange inventory to he ...
Adobe's Narayen On Helping The World Communicate Better, Faster
The Cannes Lions Creative Champion Of The Year discussed with Publicis CEO Arthur Sadoun how big ideas transform ...
RuPaul's New Mobile Game Partners With PFLAG For Pride Month Launch
The title's debut includes a link to download the game for free and generate a $1 donation ...
TVB: Ad-Supported Linear TV Still Tops
Despite a recently released Nielsen viewing measure that touts streaming dominance over linear, TVB says linear TV sti ...
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Peloton has cut its marketing spending, trying to adapt to reduced demand after the pandemic. ...
The news that streaming passed broadcast and cable TV in total TV usage for the first time in May comes down to a matter of streaming tonnage. ...
Collective knowledge from more than 22 billion posts and comments across human conversations on Reddit provides what the company calls structured intelligence. ...
Streaming Reaches Tipping Point, Beats Broadcast/Cable For First Time In May
Dentsu Goes All-In With MiQ, Claims Industry-First Integration
Cannes Turns Dystopian, Day Two Sessions Warn Of Cataclysmic AI Scenarios
Report: FTC Weighs Ad 'Boycott' Ban As Condition Of Omnicom/IPG Merger
Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces
