Seattle Agency Teams With Medill Spiegel Research Center
MAD – 0 minutes ago
The partnership is designed to develop more robust insights around engagement, loyalty, retail strategy, and marketing ROI f ...
MLB Regular Season: Rise In Viewers, Ad Revenue Stagnant
Television News Daily – 12 minutes ago
Total viewer impressions from all TV partners grew year-over-year - up 13% to 12.3 billion (from 10.9 billion ...
Experian, Verve Group Expand Partnership To Confirm Ad Signal Targeting
MediaDailyNews – 2 hours ago
Prajwal Barthur, Verve Group SVP, said the question most asked by buyers is "how do I know t ...
Simplifying Statistical Testing Brings Incrementality To All
MediaDailyNews – 3 hours ago
Measurement and forecasting company Recast has made statistical experimentation accessible to all advertisers and marketers - creating ...
Vanessa Fontanez Pauley Named 'The Guardian' Head Of Marketing, North America
Publishers Daily – 8 hours ago
The new head of marketing and creative has been consulting with the 'Guardian' for five months. ...
Publishers And Creators Fearing Scrapers May Benefit From 'Terms Of Content Use' Language
Publishers Daily – 8 hours ago
The new language from Raptive is available to everyone, not just publishers in the Raptive network. ...
Sarah Adler Hartman Appointed CEO Of 'The Texas Tribune'
Publishers Daily – 9 hours ago
Hartman joins the "Tribune" from "The New York Times," where she serves as head of product, subscriber experien ...
Nespresso Positions Morning Coffee Routine As Mindfulness Moment
Marketing Daily – 12 hours ago
The brand partnered with a mental health nonprofit on a survey about morning routines, and an upcoming Wor ...
Bedtime Phone Use Affecting Americans' Health & Work: Study
Marketing Daily – 14 hours ago
"Those who don't scroll before falling asleep reported better work performance, productivity, and satisfaction," according to study. ...
Cheez-It Pushes Cravings Into Awkward Places
Marketing Daily – 16 hours ago
Whether it's smooching your girlfriend's dad or taking a snack detour during a eulogy, the cracker brand ...