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MADCEO Switch At Dentsu, Sano Succeeds Igarashi

The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth quarter of 2025. The firm is scheduled to report Q4 and full-year 2025 results later in the day. ...

New York AG Urges Court To Uphold Algorithmic Pricing Law
The law "allows consumers to make more informed purchasing decisions," New York Attorney General Letitia James argues ...
AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs
Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics a ...
Saylor Adds Sherman, Freia To Bolster Creative Muscle
"Brands have to operate like creators to break through," says CEO Will Trowbridge. ...
Publicis Canada Makes TD Bank 'More Human" In North America
A new visual identity and ad campaign unifies TD's message. ...
Sweetgreen Selects Wpromote As Paid Media AOR
The fresh-food salad company operates 280 locations in the U.S. ...
Dentsu Looks To New Management For Answers To Growth Quagmire
The company said that it expects no more than 1% growth annually for the foreseeable future as ...
Roku Claims Strong Q4, Revenue +16%
Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business w ...
Papa Johns Wants A Michelin Star For New Pan Pizza
To bring more Michelin attention to the new offering, Papa Johns has set up a one-night, reservation-only dini ...
TikTok Begins Targeting Film, Book Lovers Via New 'Fandom' Ads
Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended ...
Future Of TikTok U.S.: A Conversation With Keen's Bradley Keefer
To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems C ...

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