Today's Top News

Marketing DailyPessimistic Consumers Keep Spending, Forecast Breaks $1Trillion

National Retail Federation sees new holiday record despite weak seasonal hiring and rising loan delinquencies. ...

WBD Q3: U.S. Ad Revenue Sinks 20%, Theatrical Soars 74%
The company says while the streaming ad business grew, linear TV ad business continued to suffer. Advertising w ...
Draymond Green Makes Dick's Naughty List
New spots feature gifts for Paige Bueckers, CeeDee Lamb, Bryson DeChambeau -- and a big lump of co ...
Microsoft Focuses AI Efforts Toward Superintelligence, Forms New Team
The new team is part of the broader Microsoft AI division led by Microsoft AI CEO Mustafa Suleyma ...
Google Opens Performance, Gives Advertisers More Data
On Thursday, Google gave advertisers increased transparency and data in Performance Max by introducing "channel performance" across Google ...
Paramount Skydance Sued Over Children's Privacy
Five parents of young children have sued Paramount Skydance and its streaming service Pluto TV for allegedly shari ...
Brugal Rum Crafts Legacy Of Quality
Hudson Rouge created OOH placements in New York and Miami as well as digital spots. ...
ReachTV Taps Orange142 For Media Buying, Strategy
The partnership unites data, content and context to drive measurable results for travel and tourism marketers. ...
Meta Hit With Amended Complaint Over Alleged Ad Overcharges
"For over four years, Facebook systematically overcharged advertisers, reaping billions of dollars in illicit profits," Iron Tribe alleg ...
S4 Capital Loses More Ground In Q3, Downgrades Full-Year Outlook
Net revenue for the first nine months was 495 GBP, down 10.8% and the organic decline was 8.2 ...
Group Chat, Better Sax Drive BlueChew's Sneaky ED Spots
One of telehealth's first ED marketers aims for a subtle brand awareness play that doesn't hit viewers ov ...

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