Today's Top News

MADHavas Exceeds 2025 Outlook, Expects Similar Growth This Year

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative operations. Full year growth for the region was 4.6% "supported by all business lines." ...

By Steve McClellan
Newsfeed
Kellogg's Gives Tony The Tiger Hip Hop Reboot
Marketing Daily – 4 hours ago
The breakfast cereal taps artist J.I.D. to give teens a morning pep talk. ...
AI Agents Ground Creative in Performance Signals To Stop AI 'Slop'
MediaDailyNews – 5 hours ago
While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data ...
Meta AI Patent Recreates The Dead
MediaDailyNews – 5 hours ago
Meta Platforms employees for years have given much thought to managing digital legacies long after a member h ...
Privacy Watchdog Urges Court To Uphold NY Algorithmic Pricing Law
MediaDailyNews – 10 hours ago
"The state's power to mandate commercial disclosures is especially important in the digital age, where large corporations colle ...
Wendy's Welcomes Girl Scout Cookie Season With Thin Mints Frosty Swirl And Fusion
Marketing Daily – 12 hours ago
"The friendship between Wendy's and Girl Scouts of the USA is even sweeter this year with two wa ...
Lerma/ Hires Omar Quinones As Its First Chief Strategy Officer
MAD – 12 hours ago
Quinones's appointment is part of a broader string of senior leadership investments at LERMA/, including the additions ...
Snapchat To Test Creator-Led Subscriptions In The U.S.
MediaDailyNews – 14 hours ago
Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators ...
Rebate Media Buyers, Defiant LA Team To Up Client ROI
MAD – 17 hours ago
By combining media, creative expertise, the pair aim to increase brand performance. ...
Amplify Strengthens Creative Team In U.S.
MAD – 17 hours ago
Ed Hallam takes reins as executive creative director. ...
Ford Partners With LPGA Tour
Marketing Daily – 17 hours ago
Rather than focusing solely on brand visibility, Ford will use its status as Official Vehicle to provide resource ...

Events & Awards

Each year MediaPost hosts more than 30 events across a range of disciplines...
Which one is right for you?

Center for Marketing & Media Research

Join the Center for Marketing & Media Research for exclusive in-depth access to selected studies from leading industry providers, the complete library of 'The MediaPost Cases' as well as behind-the-paywall rights to all premium articles from the daily 'Research Intelligencer' newsletter.

Find Out More »

OPINION

Mediapsssst
Harris Poll Finds 'Opting Out' Of The Economy Has Become A Movement
"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to cancel the streamer after it took ads from ICE (US Immigration &am ...
By Richard Whitman, Columnist
MediaDailyNews
Maria On Media: A Conversation With Bayer's Maria Givens
Ahead of the ANA's annual media conference, I spoke with the event's host - and Bayer Consumer Health's - Maria Givens about some of its big themes, including AI, in-housing and more. ...
By Bill Duggan
Planning & Buying Insider
Influencer Integrity: Now There's A Shield For That
The just ratified ethical standards serve both influencers and marketers alike. Watch my interview with the IAE's Anne McAlister and Andrew Susman to find out. ...
By Joe Mandese

Discover Our Publications