In addition, Universal McCann, IPG Mediabrands' media agency, was named media buying agency for BEF Foods, responsible for traditional and digital media as well as search and paid social. The agency will work with McCann Detroit on brand strategy.
"McCann Detroit has a genuine enthusiasm for our brand, and it's clear that they understand and love our products. We know they will bring excitement and passion to this partnership," said Mike Townsley, president of BEF Foods.
Added Mel Smart, executive vice president and general manager of McCann Detroit: "We're thrilled to team up with BEF Foods and spread the word about their incredible products... We look forward to bringing a new energy and a fresh intensity to the BEF Foods brand nationwide while strengthening their position as the category leader in refrigerated side dishes."
"MGH's vast experience in working with multi-location businesses, particularly in the regions in which Hendrick Automotive Group's dealerships are located, played a big role in our being selected as the single media buying agency," said Mike Skandalis, executive vice president, planning director at MGH. "We are honored to be given the opportunity to work with Hendrick Automotive Group, and we will be utilizing our robust research capabilities, as well as our background and relationships with media outlets in these geographic areas, to develop strategic plans that lead to results."
FHI is expanding its operations outside its traditional vertical market, which is the grocery business, and will now offer supply chain labor solutions for non-grocery retailers, distribution centers and manufacturers.
Additional clients of The Republik include Hanwha L&CSurfaces, PrivatizeMe, First Flight Venture Center, Lexis Nexis and The Franklin.
"We truly appreciate Interact Marketing for donating web hosting and other online marketing services to our nonprofit organization," said Susan Haspel, state director of Boys & Girls Clubs in New Jersey. "Their website management goes far in strengthening Boys & Girls Clubs statewide. Their support aids our organization in fundraising efforts, increasing volunteerism, and helping families find the nearest after school programs their child can participate in."