Email marketing is a basic, yet elemental solution to reach out to millions of people in a matter of seconds. Your personalised message is a cost-effective business tool to touch a larger target market at a much lower cost than hard-copy mass mailings or print ads.

"If you have 1,00,000 'Likes' on your Facebook page and if you post an update, it will hardly reach a few thousand people, depending on how engaging your post is. Then Facebook will ask you to pay them to 'Boost' the post for a budget. Here you are paying Facebook to reach your audience. Because they are not your users, they are Facebook's."

According to Experian Cross-Channel Marketing's Q3 2016 Email Benchmark Report, consumers who receive multiple abandoned-cart emails were found to be 2.4 times more likely to complete a transaction than consumers who only received one. Furthermore, customers who received more than one abandoned-cart email had a multiple transaction rate 44% higher than those who didn't.

Consumers use their inboxes to their advantage. Learn the latest consumer email trends, including the proportion of ghost email accounts in circulation, and how younger people, including "Millennials," drive new behaviours.

Trends come and go. Remember bellbottoms and shoulder pads? What about email marketing? Although marketers predicted the demise of email after its tremendous decline in the mid-2000s, the tool is now soaring to new heights. That's right -- email is back in style. Now, you might be wondering why email is on the rise and how your brand can hop on the email bandwagon.

Percent-off promotions were the most popular promos during the Black Friday and Cyber Monday periods. Consumers seem to like getting deals via email -- right up to the point when they get sick of them and tell e-retailers to cut it out

Software that aims to automate specific touchpoints of the customer acquisition and retention processes has evolved into ubiquitous enterprise tools employed by marketing departments of virtually every size and industry.

James Murdoch was personally involved in authorising the deletion of emails at News International in early 2010 when the phone-hacking scandal was taking off, it has been alleged in the high court. It was claimed on Monday there were documents, emails and meeting agendas that showed senior executives including Murdoch and Rebekah Brooks pursued an email deletion policy.

Energy giants are to be barred from telling their customers how to remove themselves from a controversial new database that will share their contacts with dozens of rival suppliers, it has emerged. The database is the Competition and Market Authority (CMA)'s flagship idea to prompt millions of disengaged households that have languished on expensive standard tariffs to shop around.

The Royal Society for the Prevention of Cruelty to Animals (RSPCA) and British Heart Foundation (BHF) secretly screened millions of their donors so they could target them for more money, a comprehensive ICO investigation has found. The ICO said so-called "wealth screening" was one of three different ways both charities breached the Data Protection Act.