Nearly three in five marketers (58%) report that they have concerns over the compliance of their in-house customer data. A similar number are shying away from using third-party data because they don't trust that it will comply with the EU's new, tougher data-permissioning standards.
Data organisations including the Information Commissioners Office and Direct Marketing Association (DMA) will "bang the drum" to ensure the UK has free movement of data with other countries after Brexit, the Information Commissioner Elizabeth Denham has told marketers.
Marketers don't always automatically receive notifications when they have been blacklisted, so it's up to the marketer to monitor their brand's email sending reputation. There are a number of free online resources that marketers should utilise to check their blacklist status before sending an email blast, such as Barracuda Reputation Block List or MultiRBL. Check these resources regularly.
While every brand understands the importance of email marketing, very few execute it in an effective manner. Email is the most powerful way for a business to reach out to customers, whether the goal is to drive traffic or influence direct conversions. But it's only effective when done right.
An interesting finding of Movable Ink's research is that the UK is unique in that open rates on tablets are higher than the US -- 25% versus 15%. Furthermore, read lengths on tablets are fairly high, and more so on Android tablets where 48% of people spent 15+ seconds reading.
Since high-end lingerie retailer Cosabella Lingerie adopted the Emarsys Marketing Cloud in October 2016, it has doubled its email subscriber base and grown email-driven revenue by over 60% compared to 2015. Emarsys added an Artificial Intelligence Marketing (AIM) component late last year. It can be used to apply AI technology to a number of email marketing optimizations.
No one wants to believe they would fall for a phishing scam. Yet according to Verizon's 2016 Data Breach Investigations Report, 30 percent of phishing emails get opened. Yes, that's right -- 30%. That incredible click-through rate explains why these attacks remain so popular: it just works.
When you send a marketing email, it's a bit different from a regular email. You're not just sharing information -- you're trying to drive engagement that supports your business in some way. You're trying to drive action without being too pushy and turning your subscribers off.
Audience engagement with email marketing increased to unprecedented levels in 2016, with click-through rates rising from 3.4% to a record 4.2% and click-to-open rates increasing from 10.9% to 11.9%, according to a new report from Sign-Up.to.
Email Insights is a new Universal Windows Platform (UWP) app for Windows 10 PCs released by Microsoft Garage that is intended to help with email searches. Microsoft Garage is much like a tech incubator -- it's a place for Microsoft to explore new technologies and refine current ones.