Your email inbox was no doubt flooded with Black Friday offers last weekend. But did any of them actually make you want to buy something? Following on from an article on how UK brands promoted the event online, eConsultancy has ranked how seven retailers executed their email marketing campaigns.

The Fundraising Regulator has announced its latest plans for the Fundraising Preference Service (FPS), which is set for launch in spring/early summer 2017. The service will apply to all charities and allow individuals to opt-out from all forms of marketing communication (email, text, telephone and addressed mail) from specified charities.

Marketers are left asking "What's the recipe for success?" Well, it comes down to understanding one key ingredient: mobile. We talk about mobile a lot, and that is because it's important. For any marketer who emails their customers and prospects, mobile has become the biggest ingredient to engaging and winning over audiences.

It can be difficult to cut through all of the email noise during the holidays. Practicing good email hygiene and customizing messaging based on your subscribers' past purchase and engagement behavior are key components for all email campaigns. But during the holiday season, there is room for marketers to provide special rewards to their top recipients.

In a study of 1 million corporate domains, only 60,000 had made any attempt at DMARC email authentication, and of those, only a quarter actually had enforcement mechanisms in place, according to a report released today by ValiMail. DMARC -- domain-based message authentication, reporting and conformance -- is an open standard that helps secure domains against impersonation.

"The General Data Protection Regulation, so many years in the making, will happen in the UK, with the government confirming implementation in May 2018. Wearing my FOI hat, the changes are less dramatic for FOI than they are for data protection. But what could change is that GDPR should increase the profile of information rights in your organisations."