Email marketing has evolved -- and for anyone who is unsure what that means, Business2Community has a rundown of latest best practices, such as discarding "do not reply" addresses and always personalising both a message and the "from" section.

Marketing Land believes the integration of Google Wallet in to Gmail is not only a very useful feature for email users, it is a huge vote on confidence in the channel and underscores how an email address is the lynchpin to so much economic activity online.

MarTechAdvisor reminds email marketers that just as it's the time for a spring clean around the house, it's a good time to dust off email lists. Giving customers a last chance to remain on lists or be removed is the first big step that all practitioners should be considering right now, ahead of starting new campaigns.

Email marketers need not panic, automation will not destroy jobs, just change them a little, Marketing Tech News forecasts. Automation tools are used by nearly half of marketing departments and will normally lead to a 14.5% lift in sales. The site claims that such technology doesn't normally replace executives but help them evolve their roles.

There are many advantages to using marketing automation over just blasting out emails manually, Business2Community reveals. Top gains include improved sales conversions, building a natural customer journey and constructing a timed schedule which, the site claims, can lead to a 70% open rate.

The Daily Mail has blasted United Airline's CEO, Oscar Munoz, for an email in which it claims to have labelled a passenger who had to be forcibly removed as "disruptive and belligerent". The email, it reports, has shown the CEO to be "tone deaf" even though it did go on to say the airline could learn lessons from the episode.

An Aberdeen medical practice has apologised after it emerged that patients had been cc'd in messages, revealing their identities to one another. The BBC reports that the mistake was caused by a teenager on work experience.

Email marketing isn't always about nurturing relationships with existing customers, it can be used to acquire new customers. Forbes has a top email acquisition tips, including licensing list from quality data sources and always ensuring that information sent to cold prospects is more helpful than promotional.

Yahoo is expecting to receive the results of an investigation by Ireland's Data Protection Commissioner in to its 2014's data breach "in the coming weeks", according to Reuters. The news service reveals that because the GDPR does not come in to effect until May 2018, the report will look at advice on improving security which leads to the leaking of 500m email addresses.

Despite all the data that email marketing might offer a brand, nine in ten still reveal they are unable to personalise Web experiences when people land on their site. According to research by Acquia, reported in Netimperative, nearly half of marketers revealed that they are unable to tell who people are and what they are interested in when they arrive at their site.