The DMA has turned to the Web to ask direct marketers to send in opinions on ICO's most recent set of guideline on profiling under GDPR.

Marketing Tech News is reminding email marketers that they have until May next year to be compliant with new GDPR and ePrivacy rules. When in doubt, it suggests, always err on the side of "hard opt-in" being king.

Facebook is launching new features to Instant Articles, including a call to action designed to drive email sign-ups, Tech Crunch reveals.

"The Telegraph" is dishing out advice to those who have committed an email faux pax, and that's just about all of us. Remarks following you hitting "reply all" by accident are best left alone, but if you accidentally "cc" a person you then slate in an email, only a face-to-face apology will do, the paper suggests.

The DMA is warning members that B2B marketers, whom it claims have been more lightly regulated than B2C equivalents, need to take a look at GDPR regulations. The industry body is inviting members to reveal how prepared they are for the new rules via an online survey.

The ICO is reminding email marketers that GDPR is not the only new set of rules coming in -- there is also a revision to privacy legislation coming up. Companies need to bear in mind that all email marketing will move to an opt-in basis.

Eleven charities have been fined by the ICO for a range of issues, including contacting lapsed donors without permission and pooling data illegally. The ICO pointed out that the fines -- which ranged from GBP6,000 to GBP18,000 -- were kept low because the transgressors were charities, reliant on public donations.

The DMA has unveiled its response to the ICO's guidance on consent under new GDPR rules. It agrees with much of what the ICO has outlined but disagrees in some key areas, such as the need to name every third party who may be able to use data, rather than sector categories.

Many companies know how valuable an email list can be, but they rarely do everything they can to encourage more signups. The five top tips in eConsultancy today suggest, among other tactics, that companies include a sign-up box on every page, which should be followed up by a strong call to action.

You don't always need to hire an agency to get your business going in email marketing and content generation, Business2Community reports. Many companies are successfully running their own campaigns, and they're starting off by bringing in a writer to handle content and provide a consistent tone of voice.