Digital Game Developer
Onward Search, the nation's leading staffing agency for digital marketing and creative professionals, has released an infographic titled PPC Jobs Salary Guide , examining career options for search engine marketing professionals who specialize in pay-per-click management.
ArkansasBusiness.com
Little Rock's Sumotext Corporation announced Wednesday that it has acquired g8wave Mobile, the mobile marketing division of Phoenix Media/Communications Group of Boston, for an undisclosed price.
The Paramus Post
Staples , the world's largest office products company and second largest in e-commerce sales, today awarded five small businesses $50,000 in free advertising and cash as part of the "Give Your Small Business the Push It Needs" contest.
MediaPost
The Arkansas-based developer of shortcode applications for marketers and publishers SumoText has acquired the mobile marketing arm of Phoenix Media/Communications Group, g8wave Mobile.
Ad Operations Online
A MediaMath, the leading digital media-buying platform and services company, announced it has signed a joint-venture agreement with PubliGroupe, a publicly traded provider of marketing and media sales services based in Lausanne, Switzerland.
Business Wire
The Lavastorm Analytics Platform allows Nexage to correlate and analyze inventory to enhance how Nexage enables its buyers-such as ad networks, demand side platform , and real-time buyers-to plan for and execute mobile advertising campaigns.
Advertising Age
The Right Message at the Right Time: The Power of Real-Time Inbound Marketing How Mobile Changes Social: Marketing Effectively to Mobile-Social Consumers Kick Start Your 2012 Content Marketing Strategy with Video + Social Media Half My Creative is Wasted - I Just Don't Know Which Half Increasing TV Advertising Impact in a High Definition World ... (more)
BtoB Magazine
This study highlights how b2b marketers are leveraging social media. It not only looks at the demand for LinkedIn, Facebook, Twitter, and others but how marketers are using the unique applications of each to their best advantage across all marketing functions.
Inman
The search engine optimization industry - and all those who closely monitor SEO news as part of their online business - was set in a state of natter due to some very interesting developments in the past few weeks.
Mobile Marketer
With reports suggesting that Apple has begun phasing out the use of a key mobile tracking tool sooner rather than later, marketers are trying to figure how this impacts them and which of the growing number of workarounds - if any - they should embrace.