The Boston Red Sox team up with SapientNitro to boost digital presence with younger fans, BetaBoston reports.
The Boston Globe is selling its new Florida edition at a discount in order to attract readers and subscribers, the Boston Business Journal reports.
Four agencies with strong Boston ties have won a David Ogilvy Award for their ad campaign "Uncomplicate" for Mass.-based clothing retailer J. Jill, according to Boston.com. The winners include Boston-based agencies the Fantastical and PGR, Cambridge-based Kathy Hart Planning, and CerconeBrownCompany, which has an office in Boston.
E-commerce darling Wayfair plans to use old-school print catalogs to help advertise its new Birch Lane furniture line, the "Boston Herald" reports.
News Director John Verrilli has left WBZ-TV amid poor ratings, the "Boston Herald" reports. Verrilli had been with the station since 2009.
HubSpot announced that it has launched its email-notification software Signals as an iOS mobile app. The marketing software firm also said it has hired Brian Balfour as its new vice president of growth.
Boston-based Merchant Warehouse has acquired Opticard, a move it says will allow it to enter the mobile gift-card and coupon market, the Boston Business Journal reports.
Analytics firm RapidMiner has graduated from the Cambridge Innovation Center and has opened up a new world headquarters on Fawcett Street in Cambridge, the Boston Business Journal reports.
WBZ-TV and WSBK-TV have agreed to extend their contract with the popular New England restaurant show "The Phantom Gourmet" through 2019, the Boston Business Journal reports.
VC firm Next View Ventures has hired digital strategist Jay Acunzo as its director of platform and community, BetaBoston reports. Acunzo was most most recently head of content production and strategy for HubSpot.