• Constant Contact Denies Reports Its Mulling Bid For Vocus
    Waltham-based marketing firm Constant Contact is denying reports that it is considering a bid for marketing software group Vocus, according to the Boston Business Journal.
  • CQuotient Mines Customer Data To Create Targeted Ads
    Cambridge, Mass.-based CQuotient aims to help retailers boost sales by mining customer data to create targeted ads and promotions, the Boston Business Journal reports.
  • Favecast App Is Like Yelp With Video
    Cambridge, Mass., start-up Favecast is marketing an app that allows users to post recommendations via video for restaurants, bars, stores and other favorite places, according to BetaBoston.
  • Men's Wearhouse Launches Ad Campaign With Joseph Abboud
    Men's Wearhouse, which for years used founder George Zimmer as its brand spokesman, is launching a new advertising campaign featuring Boston designer Joseph Abboud, according to Women's Wear Daily. Abboud was named creative director of the clothing retailer after it acquired his label last year. The ads, which will promote the company's spring collection, are expected to air over the next four weeks.
  • Akamai Says Men's Hockey, Women's Skating Were Biggest Live-Streamed Olympic Events
    Cambridge, Mass.-based Akamai Technologies, which provided video streaming services for broadcasters at the Sochi Olympics, reports that men's hockey and women's figure skating were the most popular live-streamed events, according to the Boston Business Journal. The hands-down winner was the men's hockey game between the U.S. and Canada, during which 3.5 million terabits per second were streamed.
  • Spotify To Acquire Music Data Firm Echo Nest
    Spotify is acquiring The Echo Nest, a music data services firm based in Somerville, Mass. The Echo Nest recently unveiled a technology platform that allows music services providers to more effectively target advertising.
  • Customer Portfolios Hires Rue La La Exec As CEO
    Boston-based digital marketing group Customer Portfolios has hired Perry Cooper as its news chief executive officer, the "Boston Business Journal" reports. Cooper was most recently chief marketing officer for online retailer Rue La La.
  • First Medical Marijuana Ads Set To Air In Mass. Next Month
    Medical marijuana ads will air for the first time on TV in Massachusetts this spring. The "Boston Herald" reports that the Medical Cannabis Network has booked ads for April through Comcast Spotlight. The commercials will air after 10 p.m. on national and local cable channels. The state's first medical marijuana dispensaries are slated to open later this summer.
  • NESN's Jerry Remy Returns To The BoSox Broadcast Booth
    NESN sportscaster Jerry Remy returned to the broadcast booth on Sunday to cover the Boston Red Sox first televised pre-season game. Remy, a former second baseman who was inducted into the Red Sox Hall of Fame in 2006, had been on leave of absence since last August, when his son was arrested for the stabbing death of his long-time girlfriend.
  • Reebok Unveils New Branding Symbol
    Reebok has unveiled a new branding symbol called Delta, according to Boston.com. The symbol --which represents physical, mental and social change-- will appear on most new Reebok products.
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