Boston Business Journal
Waltham-based marketing firm Constant Contact is denying reports that it is considering a bid for marketing software group Vocus, according to the Boston Business Journal.
Boston Business Journal
Cambridge, Mass.-based CQuotient aims to help retailers boost sales by mining customer data to create targeted ads and promotions, the Boston Business Journal reports.
BetaBoston
Cambridge, Mass., start-up Favecast is marketing an app that allows users to post recommendations via video for restaurants, bars, stores and other favorite places, according to BetaBoston.
Women's Wear Daily
Men's Wearhouse, which for years used founder George Zimmer as its brand spokesman, is launching a new advertising campaign featuring Boston designer Joseph Abboud, according to Women's Wear Daily. Abboud was named creative director of the clothing retailer after it acquired his label last year. The ads, which will promote the company's spring collection, are expected to air over the next four weeks.
Boston Business Journal
Cambridge, Mass.-based Akamai Technologies, which provided video streaming services for broadcasters at the Sochi Olympics, reports that men's hockey and women's figure skating were the most popular live-streamed events, according to the Boston Business Journal. The hands-down winner was the men's hockey game between the U.S. and Canada, during which 3.5 million terabits per second were streamed.
Boston Business Journal
Spotify is acquiring The Echo Nest, a music data services firm based in Somerville, Mass. The Echo Nest recently unveiled a technology platform that allows music services providers to more effectively target advertising.
Boston Business Journal
Boston-based digital marketing group Customer Portfolios has hired Perry Cooper as its news chief executive officer, the "Boston Business Journal" reports. Cooper was most recently chief marketing officer for online retailer Rue La La.
Boston Herald
Medical marijuana ads will air for the first time on TV in Massachusetts this spring. The "Boston Herald" reports that the Medical Cannabis Network has booked ads for April through Comcast Spotlight. The commercials will air after 10 p.m. on national and local cable channels. The state's first medical marijuana dispensaries are slated to open later this summer.
Boston Herald
NESN sportscaster Jerry Remy returned to the broadcast booth on Sunday to cover the Boston Red Sox first televised pre-season game. Remy, a former second baseman who was inducted into the Red Sox Hall of Fame in 2006, had been on leave of absence since last August, when his son was arrested for the stabbing death of his long-time girlfriend.
Boston.com
Reebok has unveiled a new branding symbol called Delta, according to Boston.com. The symbol --which represents physical, mental and social change-- will appear on most new Reebok products.