
TV Land wants to boost
interest in the second season of reality series "High School Reunion" by offering exclusive content pre-launch on its TVLandPrime.com site. The season debuts on the Viacom network Feb. 18.
The eight-episode series targets viewers in their 40s. Viacom's MTV Networks has been trying to use TV Land to help secure ad dollars from marketers targeting an older audience, particularly
those in the lucrative pharmaceutical category--a business sector that may be recession-resistant.
The dedicated "Reunion" Web presence includes weekly blogs from cast members and
full episodes streamed the day after air, TV Land said.
The show has received significant promotion, partly via out-of-home placements in New York.
"High School Reunion"
reunites 19 classmates from Arizona's Chandler High class of 1988 on a Hawaiian estate "to rekindle old relationships, reveal long-held secrets and resolve deep-seated issues from 20 years
ago."
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The series comes from Warner Horizon Television, which was formed in 2006 under the Warner Bros. umbrella, to produce lower-cost programming. Late last year, Drew Tappon was named
senior creative executive of alternative programming; he had worked at TV Land sister network MTV.
Among Warner Horizon's productions are "Randy Jackson Presents America's Best
Dance Crew" and "The Bachelor."